From Los Angeles to the world. We are built and inspired by small tragedies.
It all started with four friends on a road trip to Colorado.
One jumped into the Colorado River with phone, wallet, keys, and cigarettes in pocket.
One lost their ID and wasn’t able to experience Las Vegas in all it’s glory.
Another injured his back skating so badly he was out of commission for the remainder of their trip.
These experiences taught them that while life is full of small tragedies,
every tragedy just made their lust for living grow.
This is the idea that spawned Minor Misfortune.